Digital Day is filled with social media ideas, inspiration, and tactics you can apply right away.
8:30 a.m.
Doors Open · Registration · Refreshments
9 to 11 a.m.
General Session · Atrium Stage
9 a.m. · Welcome
9:10 a.m. · Keynote · The Social Playbook: Inside the Seahawks’ Social Strategy
9:30 to 10:05 a.m. · Panel Discussion · Ready for Kickoff: Winning Fans and the Social Media Game for Major Moments
10:05 to 10:10 a.m. · Break
10:10 to 10:55 a.m. · Panel Discussion · Who Do People Trust? A Conversation with Local Creators
10:55 to 11 a.m. · Break
11 a.m. to 4 p.m.
Breakout Sessions · Armory Lofts
11 to 11:45 a.m.
| When Everything Goes Dark: Communicating Through a Ransomware Attack | Loft 2 |
| Authenticity Gaps, Parasocial Media, and Institutional Communications in 2026 | Loft 3 |
11:45 a.m. to 12:40 p.m.
Lunch
12:40 to 1:25 p.m.
1:25 to 1:30 p.m.
Break
1:30 to 2:15 p.m.
| How to Make Your Friends Famous: Turning Your Coworkers Into Storytellers | Loft 2 |
| Free Me From Cringe: Navigating Trends and the Speed of Social Media | Loft 3 |
| Picture It: A Better LinkedIn Strategy | Loft 4 |
2:15 to 2:25 p.m.
Break · Refreshments
2:25 to 3:10 p.m.
| Swept Away: Lessons from the 2025 Flood for Small Shop Communicators | Loft 3 |
| Defining Human Judgment in the Age of Content Automation | Loft 4 |
3:10 to 3:15 p.m.
Break
3:15 to 4 p.m.
| Reddit 101: How to Use the Front Page of the Internet for Situational Awareness and Messaging | Loft 2 |
| Matching the Energy: Creating Content Your Community Actually Wants to Engage With | Loft 3 |
4 p.m.
Optional Networking Event